Andrés Max

About Me


I'm Andrés Max, a Product Consultant, Software Engineer and UX/UI designer. I founded Ideaware Co, a digital UX/UI agency and Taskware, a collaboration app for startups and agencies.

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Andrés Max

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Lazy Designers Are The Best Designers

Recently I published a piece on the Ideaware blog called Good design is as little design as possible, it has turned into one of our all-star posts. So I’ve been thinking about how this affects us as UI/UX designers and how the best players in the field do their work. Usually as designers we tackle multiple projects at once and have [...]

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Why Are You Doing It?

About a year ago, I was in Miami with the team working with a client from LA. Just before we left he walked up to me and said: “Max, you’re the James Bond of web design. You travel around the world saving one product at a time. Thank you.” He didn’t realize how much his words meant to me – and probably hasn’t [...]

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Negotiate Time, Not Quality

I was very naive at negotiating when I first started Ideaware. Starting a new agency to compete with Silicon Valley counterparts was not an easy task, hell, it still isn’t. Starting up in South America (Colombia), there was only one way to compete and step into the market: cheaper hourly rates. In other words: cost. We tried – [...]

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Super Jungle Scout

Super Jungle Scout by Brian Franco — Kickstarter. My friend Brian Franco has an awesome project – a jungle learning game for kids – on Kickstarter. If you have kids or toddlers, please consider backing him, it’s a great game.

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