Andrés Max

About Me


I'm Andrés Max, a Product Consultant, Software Engineer and UX/UI designer. I founded Ideaware Co, a digital UX/UI agency and Taskware, a collaboration app for startups and agencies.

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Andrés Max

entrepreneurship

Reconsider

Part of the problem seems to be that nobody these days is content to merely put their dent in the universe. No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them. Great post by @dhh, founder of Basecamp on Medium: RECONSIDER [...]

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What Does Success Mean To You?

Have you ever heard about the entrepreneurial rollercoaster? Doesn’t matter if you’re just starting your journey or years along the way, it is the bane of the entrepreneur’s existence. The highs are very high and the lows just feel like the end of the world. Every time. The bad news is that there is no way around it. The [...]

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The Power Of Your Business Idea

Do you want to break out of the corporate world? Or build a lifestyle business around what you love? How about building the next instagram? Whatever your motivation is, your idea is worth millions if executed right. I’ve been running Ideaware for the past 4 years, and for the last 2 years I’ve been lucky enough to work directly [...]

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Your Clients Are Just as Scared As You Are

One of the big realizations I’ve come across running the agency is that clients are just as scared as you when starting a project. There are many reasons to be iffy when you start a project, mine in particular are usually along the lines of: Will we deliver the best quality work? Will we be able to turn a profit? Is the projected timeframe [...]

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We All Need Time Off, And That’s Ok

Just last week I came across an article written by Paul Boag from Headscape aptly titled You Are Not A Machine. You Are Not Alone. I really encourage you to read it. Paul discusses a silent struggle that many of us battle with on a daily basis: overworking, stressing, keeping to ourselves, bearing too much, the list goes on. I agree with him [...]

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Why Are You Doing It?

About a year ago, I was in Miami with the team working with a client from LA. Just before we left he walked up to me and said: “Max, you’re the James Bond of web design. You travel around the world saving one product at a time. Thank you.” He didn’t realize how much his words meant to me – and probably hasn’t [...]

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