Andrés Max

About Me


I'm Andrés Max, a Product Consultant, Software Engineer and UX/UI designer. I founded Ideaware Co, a digital UX/UI agency and Taskware, a collaboration app for startups and agencies.

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Andrés Max

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Why Are You Doing It?

About a year ago, I was in Miami with the team working with a client from LA. Just before we left he walked up to me and said: “Max, you’re the James Bond of web design. You travel around the world saving one product at a time. Thank you.” He didn’t realize how much his words meant to me – and probably hasn’t [...]

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I Know I Needed To Change Something

My all time favorite quote was said by Steve Jobs back in 2005 during his Stanford speech: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.” I recently had to make a tough [...]

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Negotiate Time, Not Quality

I was very naive at negotiating when I first started Ideaware. Starting a new agency to compete with Silicon Valley counterparts was not an easy task, hell, it still isn’t. Starting up in South America (Colombia), there was only one way to compete and step into the market: cheaper hourly rates. In other words: cost. We tried – [...]

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Four Years Ago, I Quit My Job

Last September marked four years since I quit my ‘full-time’ job and started my current journey. Here’s the post on this blog from four years ago – So I quit my job, what’s next? I remember the mixed feelings of uncertainty, doubt, hopefulness but above all that sense of satisfaction that I took a first step to [...]

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You Build The Reality Around You

Just today I read a blog post from my friend Dan Martell called “No Excuses“, he says: I believe that I own 100% of my outcomes. I either win or I lose because of my actions. Some might blame circumstances but I don’t. He’s right. I also believe we are in complete control of our reality. Whatever situation you are in, either [...]

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