Andrés Max

About Me


I'm Andrés Max, a Product Consultant, Software Engineer and UX/UI designer. I founded Ideaware Co, a digital UX/UI agency and Taskware, a collaboration app for startups and agencies.

Recent Psots


Social


Andrés Max

Andrés Max

I'm Andrés Max, Product Designer & Consultant. I'm Founder/CEO at Ideaware Co.


Your Clients Are Just as Scared As You Are

One of the big realizations I’ve come across running the agency is that clients are just as scared as you when starting a project. There are many reasons to be iffy when you start a project, mine in particular are usually along the lines of: Will we deliver the best quality work? Will we be able to turn a profit? Is the projected timeframe [...]

Andrés MaxAndrés Max

We All Need Time Off, And That’s Ok

Just last week I came across an article written by Paul Boag from Headscape aptly titled You Are Not A Machine. You Are Not Alone. I really encourage you to read it. Paul discusses a silent struggle that many of us battle with on a daily basis: overworking, stressing, keeping to ourselves, bearing too much, the list goes on. I agree with him [...]

Andrés MaxAndrés Max

Why Are You Doing It?

About a year ago, I was in Miami with the team working with a client from LA. Just before we left he walked up to me and said: “Max, you’re the James Bond of web design. You travel around the world saving one product at a time. Thank you.” He didn’t realize how much his words meant to me – and probably hasn’t [...]

Andrés MaxAndrés Max

I Know I Needed To Change Something

My all time favorite quote was said by Steve Jobs back in 2005 during his Stanford speech: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.” I recently had to make a tough [...]

Andrés MaxAndrés Max

Negotiate Time, Not Quality

I was very naive at negotiating when I first started Ideaware. Starting a new agency to compete with Silicon Valley counterparts was not an easy task, hell, it still isn’t. Starting up in South America (Colombia), there was only one way to compete and step into the market: cheaper hourly rates. In other words: cost. We tried – [...]

Andrés MaxAndrés Max