Andrés Max

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The more I understand UX design, the more pessimistic I am about the future of advertising agencies

Andrés MaxAndrés Max

… ad agencies are used to create “ideas that tell” stories on behalf of their clients. Meanwhile, UX-centric start-ups or digital foundries create “ideas that do”, or more precisely, “ideas that enable people do things”

The more I understand UX design, the more pessimistic I am about the future of advertising agencies

CEO/Founder @ideawareco and @taskware. Passionate about #ux, #design, #apps, #gadgets and #family.

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