Product Strategy & Design
Turn ideas into clarity. Define your product's value, validate it with users, and design experiences that drive real growth.
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Build fast. Launch smart. Scale up.
I help founders design, build, and scale AI-native products faster and leaner. 18 years of launching real products, leading teams, and turning big ideas into working software.
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Where I can help
MVP Development
Ship your first version fast. I work hands-on with your team to prototype, build, and launch AI-accelerated MVPs that test and prove market fit.
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AI Systems & Tools
Design and integrate intelligent systems that automate repetitive work, improve decisions, and help your business scale efficiently.
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Case studies
Bucket.io
From Idea to 7-Figure Exit
Turned a founder’s marketing tool idea into a SaaS platform used by thousands of businesses. Led product strategy, UX, and development to grow it into a seven-figure company later acquired by a major player.
Qrvey
Building an 80+ Person Product Team
Helped launch and scale an 8-figure SaaS in data automation and analytics. Led early design and hiring to grow a cross-functional team from 0 to 80+, fueling Qrvey’s rapid growth.
Mashable
Transforming a Media Giant’s UX
Partnered with Mashable’s team to redesign their WordPress platform. Delivered a faster, more engaging experience that boosted readership and community interaction across millions of users.
PeopleHR
Simplifying HR, Amplifying Growth
Partnered with the UK-based PeopleHR team to modernize their platform. Delivered a cleaner, faster UX that empowered users — helping position the company for a later 7-figure acquisition.
AskMethod
Leading Multi-Product Development
Joined as Digital Product Lead to guide design and engineering across multiple SaaS tools. Led teams, streamlined UX, and improved product cohesion across the company’s portfolio.
Benchmark
Modernizing a Legacy Platform
Worked with Benchmark Email to overhaul an outdated UI/UX. Modernized the product, simplified workflows, and aligned design decisions with real customer feedback while integrating into their multidisciplinary team.
Founder, Builder, Enabler
I work side by side with founders to design, build, and scale, not just products but the teams and systems behind them. Think of me as your embedded product partner. I bring design, engineering, AI, and strategy together to help you ship faster and smarter.
Product Designer
18 years creating intuitive, high-performing interfaces users love.
Software Engineer
From prototypes to AI-powered products built for scale.
Team Builder
I help founders hire, lead, and scale cross-functional teams.
Founder & Strategist
3x founder who knows what it takes to turn ideas into revenue.
Articles
Ideas, frameworks, and stories from 18 years of building. Lessons learned the hard way, shared so you don’t have to.
AI
AI Pod Playbook: Building Products Without Hiring
I’ve been building teams for 15 years. I’ve helped companies hire over 500 developers and designers. And right now, I’m watching …
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Design
Dribbble Broke Ux Design
More flows, less coats of paint.
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Thoughts
Be Mindful of Whose Advice You Take
Trusth those who have walked the path, not those who sell you hard on a promise.
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Productivity
It's About Goals, Not Office Hours
When was the last time you were productive for 8 hours a day sitting in front of your computer?
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Software
On time Should Not Be A Success Metric. Set North Star Instead
Having “on-time” as your team’s (or project) success metric is a dangerous endeavor.
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Software
Why Product Roadmaps Set You Up for Failure
For over 12 years I’ve worked with SaaS product teams. Many have been successful in launching and generating revenue, others failed to ship. It …
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About me
I’m Max — a software engineer, designer, and 5x founder. For more than 15 years, I’ve been building products, teams, and companies from the ground up. Along the way, I’ve helped over 500 developers and designers find their place in high-growth startups and learned what it really takes to ship things that last.
I care about design that makes sense, code that scales, and people who love what they build. Most of my work today lives at the intersection of product, AI, and startup execution — where good ideas turn into real traction.
Max
Software Engineer, Designer, Serial Founder
