1 min

Your Clients Are Just as Scared As You Are

One of the big realizations I’ve come across running the agency is that clients are just as scared as you when starting a project. There are many reasons to be iffy when you start a project, mine in particular are usually along the lines of: Will we deliver the best quality work? Will we be ...

1 min

We All Need Time Off, And That’s Ok

Just last week I came across an article written by Paul Boag from Headscape aptly titled You Are Not A Machine. You Are Not Alone. I really encourage you to read it. Paul discusses a silent struggle that many of us battle with on a daily basis: overworking, stressing, keeping to ourselves, bearing too much, ...

1 min

Why Are You Doing It?

About a year ago, I was in Miami with the team working with a client from LA. Just before we left he walked up to me and said: “Max, you’re the James Bond of web design. You travel around the world saving one product at a time. Thank you.” He didn’t realize how much his ...

1 min

5 Things I’ve Learned From Starting A Company

As far as I know there is no holy grail of things you should do to make a company successful. Follow your intuition, your passion, be true to yourself and others and most importantly surround yourself with the right people. But every know and then you realize there’s something worth remembering. Here’s five things I ...

1 min

The Most Epic Safety Video Ever Made

Air New Zealand: As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy – The Hobbit: The Battle of the Five Armies Truly awesome!

2 mins

Our Work-Life Balance, Will We Get It Right?

The topic of the future of work-life balance has been catching my interest lately. I’m always looking for creative ways both to run a company and motivate myself and my team. But, will we ever find the perfect balance? I’m not sure. But the future looks pretty exciting if you ask me. We’re already living in ...

1 min

I Know I Needed To Change Something

My all time favorite quote was said by Steve Jobs back in 2005 during his Stanford speech: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I ...

1 min

Negotiate Time, Not Quality

I was very naive at negotiating when I first started Ideaware. Starting a new agency to compete with Silicon Valley counterparts was not an easy task, hell, it still isn’t. Starting up in South America (Colombia), there was only one way to compete and step into the market: cheaper hourly rates. In other words: cost. We tried – and ...

1 min

Four Years Ago, I Quit My Job

Last September marked four years since I quit my ‘full-time’ job and started my current journey. Here’s the post on this blog from four years ago – So I quit my job, what’s next? I remember the mixed feelings of uncertainty, doubt, hopefulness but above all that sense of satisfaction that I took a first step to ...

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