I’m Max. Software engineer, designer, and founder.

I’m a software engineer turned designer and serial founder, obsessed with building great software and SaaS products. From design to code to scaling—I'm all in.

I partner with founders to brainstorm, design, and build exceptional products and teams. I believe in calm companies, beautiful UX, and building things people actually love.

For 15+ years, I’ve founded companies and consulted with countless startups, helping bring ideas to life through product strategy and design.

I started Ideaware 14 years ago as a design agency—it’s now a thriving nearshore staffing company helping startups scale with top developers and designers from Latin America.

Follow my journey →