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Your built-in
product partner

I help founders build and ship products faster, with AI baked into your product, processes, and team.

About me

Hi there.

I'm Max. For 18 years I've turned ideas into real products, founded five companies and hired over 800 engineers and designers along the way. These days I work one-on-one with a handful of founders and build my own AI-native products at mx.works.

01

Product

From strategy to shipped

I know what to build, what to cut, and how to ship it. I've done zero-to-one more times than most people have done zero. I also design it, so nothing gets lost between strategy and UX.

02

AI Integration

Real leverage, not hype

I build my own products on AI daily. I know what actually moves the needle and what's just noise. I'll tell you exactly where it fits in your product and where it doesn't.

03

Execution

Things get done

I don't show up with a deck. I show up and things get done. One person across strategy, design, and AI means no handoffs, no lost context, no excuses.

The toolbox

One person, the full stack. I've done strategy, research, design, prototypes, production code, infrastructure, AI and hiring myself, at every stage.

Book a call →

The proof

18 years building.

I've shipped products at every scale, from zero to seven-figure exits to AI-native apps live in days. The proof is in what got built.

Articles

What I'm thinking and shipping.

Ideas, frameworks, and lessons from 18 years of building products. Not theory. Things I've learned by doing it.

All articles →

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