👋 I’m Andrés Max.

I help software founders scale their teams and products as founder @ideaware.

About Me

Designer, Engineer & Founder.

I’ve always loved great visual design and building software. That led me to become a Software Engineer and UX Designer.  10 years ago I quit my job and started Ideaware.

Since then I’ve founded multiple SaaS products and helped hundreds of founders scale their teams and products.

My Story
  • 2006 – Full time developer job, learned UX Design
  • 2006-2010 – CTO and UX/UI designer jobs
  • 2010 – Founded Ideaware
  • 2010-2018 – Scaling Ideaware, consulting & helping founders
  • Currently – Building my own products
What I do
  • Husband & father of two
  • Connect amazing talent from Colombia with founders across the globe
  • Newbie Youtuber
  • Learn all day
  • Help aspiring entrepreneurs by sharing what I’ve learned
  • Design & build apps

My latest posts

I’ve never understood founders who build companies or products just as a reaction to what their competitors are doing. They stress all day long figuring out what others are doing and how to keep ahead. (Sure, there are markets where it is imperative to keep your foot ahead but I don’t see how in the…

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I’ve been building software for 11 years. I have to admit for the larger part of those 11 years, I’ve used product backlogs to get stuff out the door. Some of those products were successful, some of them crashed and burn in a huge ball of scrum fire. If there is one piece of advice…

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The tech industry today moves fast as f$ck. It is insane, and can drive us (or, at least me) insane. Don’t get me wrong, I love the industry. I love working in it and for it. I absolutely love helping my customers and working with my team. However the pressure of being recognized, having a…

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You might be thinking: oh wow another new year’s resolution post by someone I don’t know. Guess what? You’re right! Did you know only 12% of people stick to their New Years resolution? Trust me on this one, I read it somewhere on the interwebs. Here’s why New Years resolutions suck: they are wishes and…

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Get in touch

If you are interested in chatting or connecting, please send me a message.

Contact Me
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I think we’re alone now 🎶 #holidayparty #80s #software #development
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Woke up today to find out there was a 5k global challenge going on. I hadn’t run very far in months, took it, owned it! #fuckyes #5k #running #runningmotivation
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Home made healthy pizza night, About to to go in the oven. The kids love it 🙂 #pizza #cooking
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Date night 😉
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Game night
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Doing a little experiment after 11 years of owning only Apple laptops. Not a fan of where they’ve been taking the hardware. Let’s see if the transition goes smooth.
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Track night! Out of all the cars I’ve had this is the one that has made me smile the most. Absolutely love my GTI. Follow our shenanigans @pure7.5