👋 Hello!
I’m Max—software engineer turned designer and serial founder, obsessed with building great software and SaaS products. From design to code to scaling.
I partner with founders to brainstorm, design, and build exceptional products and teams. I believe in calm companies, beautiful UX, and building things people actually love.
For 15+ years, I’ve founded companies and consulted with countless startups, helping bring ideas to life through product strategy and design.
I started Ideaware 14 years ago as a design agency—it’s now a thriving nearshore staffing company helping startups scale with top developers and designers from Latin America.
On the personal side, I’ve been happily married for 13 years and father of 3 amazing boys.
A brief history of how I got here: