Product Strategy & Design
Define, validate, and design products your customers actually want.
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Build fast. Launch smart. Scale up.
Helping founders design, build, and scale AI-native products — backed by 18 years of building and shipping what works.
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Where I can help
MVP Development
Prototype, build, and launch functional MVPs using lean, AI-enabled processes.
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AI Automation
Scale smarter with AI systems that save time, reduce costs, and unlock new capabilities.
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Case studies
Bucket.io
From Idea to 7-Figure Exit
Turned a founder’s marketing tool idea into a SaaS platform used by thousands of businesses. Led product strategy, UX, and development to grow it into a seven-figure company later acquired by a major player.
Qrvey
Building an 80+ Person Product Team
Helped launch and scale an 8-figure SaaS in data automation and analytics. Led early design and hiring to grow a cross-functional team from 0 to 80+, fueling Qrvey’s rapid growth.
Mashable
Transforming a Media Giant’s UX
Partnered with Mashable’s team to redesign their WordPress platform. Delivered a faster, more engaging experience that boosted readership and community interaction across millions of users.
PeopleHR
Simplifying HR, Amplifying Growth
Partnered with the UK-based PeopleHR team to modernize their platform. Delivered a cleaner, faster UX that empowered users — helping position the company for a later 7-figure acquisition.
AskMethod
Leading Multi-Product Development
Joined as Digital Product Lead to guide design and engineering across multiple SaaS tools. Led teams, streamlined UX, and improved product cohesion across the company’s portfolio.
Benchmark
Modernizing a Legacy Platform
Worked with Benchmark Email to overhaul an outdated UI/UX. Modernized the product, simplified workflows, and aligned design decisions with real customer feedback while integrating into their multidisciplinary team.
Products that work. Teams that win.
I partner with founders and startups to work both in and on the business: ideating and shipping high-quality projects, and building systems that transform how your business operates. I’ve been compared to a self-contained agency disguised as a human (I just call it doing cool stuff).
Product Designer
18 years designing intuitive, high-performing products that users love.
Software Engineer
Full-stack mindset — from prototypes to production-ready AI-powered apps.
Team Builder
Experienced in recruiting, leading, and scaling cross-functional product teams.
Founder & Strategist
Serial founder who knows what it takes to go from idea to traction and scale.
Articles
Ideas, frameworks, and stories from 18 years of building. Lessons learned the hard way, shared so you don’t have to.
AI
AI Pod Playbook: Building Products Without Hiring
I’ve been building teams for 15 years. I’ve helped companies hire over 500 developers and designers. And right now, I’m watching …
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Design
Dribbble Broke Ux Design
More flows, less coats of paint.
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Thoughts
Be Mindful of Whose Advice You Take
Trusth those who have walked the path, not those who sell you hard on a promise.
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Productivity
It's About Goals, Not Office Hours
When was the last time you were productive for 8 hours a day sitting in front of your computer?
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Software
On time Should Not Be A Success Metric. Set North Star Instead
Having “on-time” as your team’s (or project) success metric is a dangerous endeavor.
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Software
Why Product Roadmaps Set You Up for Failure
For over 12 years I’ve worked with SaaS product teams. Many have been successful in launching and generating revenue, others failed to ship. It …
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About me
I’m Max — a software engineer, designer, and 5x founder. For more than 15 years, I’ve been building products, teams, and companies from the ground up. Along the way, I’ve helped over 500 developers and designers find their place in high-growth startups and learned what it really takes to ship things that last.
I care about design that makes sense, code that scales, and people who love what they build. Most of my work today lives at the intersection of product, AI, and startup execution — where good ideas turn into real traction.
Max
Software Engineer, Designer, Serial Founder
