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Signs You Need a Product Strategist (And Signs You Don't) Software

Signs You Need a Product Strategist (And Signs You Don't)

A while back I gave a talk in Austin about product strategy for founders. After the session, several founders came up to me. Not to ask about …

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Feature Prioritization When Everything Feels Urgent Software

Feature Prioritization When Everything Feels Urgent

The hardest part of product isn’t deciding what to build. It’s deciding what not to build. When your biggest customer threatens to churn …

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Product Strategy for Early-Stage Startups: A Founder's Framework Software

Product Strategy for Early-Stage Startups: A Founder's Framework

The best product strategy isn’t a list of features to build. It’s a clear answer to one question: what change are you creating in your …

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How to Validate a Startup Idea in 2 Weeks (Before Writing Code) Entrepreneurship

How to Validate a Startup Idea in 2 Weeks (Before Writing Code)

The fastest way to validate a startup idea is to try to kill it—and fail. Talk to 20 potential customers, attempt to pre-sell before building, and …

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The Lean MVP Playbook: Build & Validate in 6 Weeks Software

The Lean MVP Playbook: Build & Validate in 6 Weeks

The fastest way to build a lean MVP is to build the smallest experiment that tests your riskiest assumption—not a scaled-down version of your vision. …

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Best Full-Time Product Teams for Software Founders: A Hiring Guide Software

Best Full-Time Product Teams for Software Founders: A Hiring Guide

Your first product hire should complement your weaknesses, not duplicate your strengths. If you’re a technical founder, hire a product designer …

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Why I Ignore My Competitors (And You Should Too) Entrepreneurship

Why I Ignore My Competitors (And You Should Too)

The best competitive strategy is to ignore your competitors and obsess over your customers instead. After 18 years and 5 startups, I’ve watched …

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